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Affiliate naysayers have had the same critiques for years, and the industry has proven them wrong every step of the way.
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Performance Marketing contributor Anthony Capano is the managing director of North America at Rakuten Advertising.
Why Snapchat Works to Drive Lead Generation in a Post-IDFA Worldicon-image
By Daniel Avshalom, Ofer Yaniv
Netflix Takes a Bold Stand on Sexual Assault, Harassment — With Scant Commenticon-image
By Heather Fletcher
Personalization Is a Team Effort, and Technology Is Only One Playericon-image
By Stephen H. Yu
And the Snow, ‘Bomb Cyclone’ Content Marketing Winners Are …icon-image
By Heather Fletcher
Organize and Leverage Your Measurement Toolbox
How to Use Video at Every Stage of the Customer Journey
Why Marketers Need Collaborative Work Management
Subscriber Onboarding and Engagement Done Right
Why Marketers Can No Longer Ignore Data Governance
By Neustar
It’s Almost 2023—Why Is Bias in Ad Tech Still an Issue?
By Crystal Park, Head of B-to-B Marketing, IBM Watson Advertising
The New Golden Age of Television Advertising
If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset
By Kevin Arrix, SVP, DISH Media
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