February 21, 2024

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Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions to the cookie challenge from large ad tech companies (primarily Google) continue to miss the point: A simple workaround solution isn’t going to cut it for an ad industry that’s evolved to prioritize data privacy.
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Performance Marketing contributor Anthony Capano is the managing director of North America at Rakuten Advertising.
Another Study Shows How Drastically Publisher Revenue Is Being Swallowed by Ad-Tech Feesicon-image
By Catherine Perloff
‘I Have Given Up’: Adverse Blocking Continues to Burn LGBTQ+ Publishersicon-image
By Lucinda Southern, Meseret Ambachew
Demandbase’s Integration with Marketo Brings Better Targeting to ABMicon-image
By Shoshana Wodinsky
Confused About What Makes Something Programmatic? It Needs These 3 Featuresicon-image
By Kathleen Petersen
Organize and Leverage Your Measurement Toolbox
How to Use Video at Every Stage of the Customer Journey
Why Marketers Need Collaborative Work Management
Subscriber Onboarding and Engagement Done Right
Why Marketers Can No Longer Ignore Data Governance
By Neustar
It’s Almost 2023—Why Is Bias in Ad Tech Still an Issue?
By Crystal Park, Head of B-to-B Marketing, IBM Watson Advertising
The New Golden Age of Television Advertising
By MNTN
If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset
By Kevin Arrix, SVP, DISH Media
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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