December 5, 2022

NEO FANTASY is a blockchain-based metaverse game that combines NFT and DeFi into the gameplay in-depth, creating an ACGN world for users who like to explore the Metaverse by ACGN RPG games .
With the maturity of the GameFi market, the players are becoming well educated and eager for more high-quality blockchain games with reasonable and effective in-game economic design, sophisticated and enjoyable gameplays, and better experiences comparable with traditional games, which are exactly what NEO FANTASY is dedicated to present to the GameFi market and the global players.
By combining the PVP and PVE gameplay creatively, NEO FANTASY ensures endless fun while exploring the game world. The massive and fantastic dungeons in the game allow players to apply multi-strategies to win rich rewards, meanwhile, enjoy the purest fun of the game itself.

Differently from most other NFT games, the concept of STAR ASCENDING in NEO FANTASY brings a novel way of NFT synthesis. The consumption of NFT Heroes of the same race allows players' redundant NFT to be valuable and beneficial at any time, improving in-game NFT liquidity and ensuring the stability of players' earnings.
The early investment is always being worried by GameFi players. To lower this barrier, NEO FANTASY provides a Free-to-Play way for players. Free NFT claim enables players to start their game and accumulate their in-game wealth without extra money-cost.
NEO FANTASY has earnt attention since its first establishment and built cooperation with VCs and other partners. The good endorsement will increase not only the reputation of NEO FANTASY but also gather over $1,500,000 during the initial fundraising stage from Shima Capital, NEO Smart Economy, and some other institutions and personal investors.
After a long and careful preparation, now, NEO FANTASY is ready to shock and show what a good GameFi project should be to this world, which has been silent for too long.
Website: https://neofantasy.nextype.finance/
Twitter: https://twitter.com/NEOFANTASY_Game/
Telegram Global Group: https://t.me/NEOFANTASY_group
Chinese Group: https://t.me/NEOFANTASY_Chinese_group
Discord: https://discord.gg/QARSU49xCH
Cision View original content: https://www.prnewswire.com/news-releases/based-on-nft-and-acgn-nextypes-neo-fantasy-is-ready-for-the-official-launch-after-over-1-year-tech-development-and-optimization-of-the-game-system-301641274.html
SOURCE NEXTYPE
News Provided by PR Newswire via QuoteMedia

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.
Watch the launch trailer here .
the office (CNW Group/East Side Games Group)
" The Office: Somehow We Manage offers players the chance to immerse themselves in iconic moments from the series and connect with their favorite characters like never before," said Darcy Taylor , Chief Executive Officer of ESGG. "Fans of The Office will absolutely feel the nostalgia through this new game."

" The Office: Somehow We Manage reimagines the cast as vibrant, animated characters for the first time, bringing a fresh new experience to The Office fans everywhere," said Jim Molinets , SVP of Production, Universal Games and Digital Platforms. "The game will transport players into well-known and hilarious episodes that have resonated with so many over the years and let them 'clock in' even more time with their favorite Dundler Mifflin employees."
The Office: Somehow We Manage will allow fans to relive memorable moments from the show like they've never seen them before – animated, all while tapping their way to record profits to save the Scranton Branch from downsizing. Featuring accessible gameplay for all types of players, this narrative idle tapper will give players the chance to unlock and upgrade iconic characters and their desks all the while participating in monthly special events for additional in-game rewards.
GAME FEATURES
COLLECT ICONIC CHARACTERS IN GAME
Tap, upgrade, and build desks for favorite characters from the hit NBC comedy The Office , including Prison Mike, Farmer Dwight, Pretzel Day Stanley, and of course, Three Hole Punch Jim, all appearing in animated form for the first time.
RELIVE MEMORABLE EPISODES FROM THE OFFICE [U.S.]
Click through memorable episodes in this free-to-play game, like "The Dundies" and "Dinner Party." Take a seat in Michael's office, get in line for Pretzel Day, or spend the weekend at Schrute Farms. Oh, and watch out for Kevin's famous chili! Additional episodes from all nine seasons of the show will be added to the game on a regular basis.
SPECIAL EVENTS
In-game events will introduce new versions of characters and more memorable moments, along with weekly and monthly special events inspired by elements from the show.
EARN IN-GAME REWARDS TO KEEP THE BRANCH AFLOAT
Manage Dunder Mifflin Scranton with the help of the whole branch! Get new leads and tap away as the in-game rewards start rolling in. Just make sure Michael doesn't spend the surplus on a new plasma TV!
Players can now run the world's best mid-size regional paper company branch in The Office: Somehow We Manage , available now on iOS and Android.
Visual assets for the game, including key art and logos, can be found in the online press kit .
ABOUT EAST SIDE GAMES GROUP
East Side Games Group (formerly operating under the name "LEAF Mobile Inc.") is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: Archer: Danger Phone, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm , The Goldbergs: Back to the 80s, It's Always Sunny: The Gang Goes Mobile and Trailer Park Boys Grea$y Money , RuPaul's Drag Race Superstar and T he Office: Somehow We Manage .
We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities at LinkedIn , Twitter , Facebook , and Instagram .
Additional information about the Company continues to be available under its legal name, LEAF Mobile Inc., at www.sedar.com .
ABOUT NBC'S THE OFFICE
Produced by Universal Television in association with Deedle-Dee Productions and Reveille Productions, The Office is a groundbreaking mockumentary television series that follows the daily lives of the employees of the Scranton branch of Dunder Mifflin, a fictional paper company. All nine seasons of the Emmy® Award-winning series are available exclusively on Peacock.
ABOUT PEACOCK
Peacock is NBCUniversal's streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock taps into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation.
ABOUT UNIVERSAL GAMES AND DIGITAL PLATFORMS
Universal's Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company's extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com .
Forward-looking Information
Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the proposed transactions described herein. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. These forward-looking statements reflect management's current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, including factors beyond the Company's control. These forward-looking statements are made as of the date of this news release.
east side games logo (CNW Group/East Side Games Group)
SOURCE East Side Games Group

Cision View original content to download multimedia: http://www.newswire.ca/en/releases/archive/January2022/27/c5121.html
News Provided by Canada Newswire via QuoteMedia

Jay Park Executive Produces "Rollin'" (Prod. GroovyRoom) as Newest Theme for Gen.G as Organization Heads Into the League of Legends World Championship
Global esports organization Gen.G today has officially named Korean American record producer, singer-songwriter, recording artist and entrepreneur, Jay Park as the Executive Music and Entertainment Advisor to help Gen.G build the bridge between the Korean music community and gaming. Park will be the executive producer for music and content that showcases big moments for the team and the organization, starting with Gen.G's entrance into the League of Legends World Championship 2022 with Mirani and GEMINI's new song "Rollin','' produced by GroovyRoom, advised by Jay Park .

Jay Park Executive Produces
"Rollin'" is meant to signify the story of how this newly formed 2022 Gen.G roster came together, with the goal of League of Legends World Championship being the culmination of everything the organization has accomplished this year. The song showcases young artists Mirani and GEMINI, and a cameo of the just-released Gen.G League of Legends World Championship jersey, designed by Heron Preston, featuring artwork by a traditional Korean calligraphy artist. The traditional artist's work was featured in order to highlight the Year of the Tiger as well as writing a new chapter in Gen.G history.
"Practically every young artist I've worked with has mentioned how into gaming they are, so this is very exciting to be working with Gen.G to give incredible artists like GEMINI and Mirani to the global gaming audience," said Park. "This year, being officially new to Gen.G, I wanted to make 'Rollin'' to pay tribute to an incredible LCK championship run for Gen.G and show my support for them as they try to make history at Worlds."
As Executive Music and Entertainment Advisor, Park will focus on bringing in different music artists to collaborate with the organization. After working previously to make the "ALL IN" song and music video last year for Gen.G in celebration of the team's broadcast debut against rival T1, Gen.G CEO Arnold Hur and Park wanted to create a platform that could showcase and highlight young up and coming hip-hop and R&B artists in South Korea who often struggle to get the marketing opportunities and exposure they deserve.
"The intersection between gaming and music continues to grow, so to have Jay's talent and vision only amplifies our commitment to deliver unforgettable experiences for our Tiger Nation," said Hur. "With everything we have planned in the near future, we needed someone to creatively help us define and execute on the excitement Gen.G has in store for our fans and partners. "
The League of Legends World Championship began on September 29 .

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/geng-officially-names-korean-american-artist–producer-jay-park-as-the-organizations-executive-music-and-entertainment-advisor-301641933.html
SOURCE Gen.G
News Provided by PR Newswire via QuoteMedia

Pre-order your G FUEL Nuka Cola® Quantum Collector's Box at GFUEL.com while supplies last!
In celebration of 25 years of wandering The Wastelands in the iconic Fallout ® series, G FUEL — The Official Energy Drink of Esports® — today announced its new flavor, G FUEL Nuka Cola® Quantum, is available for pre-order now at GFUEL.com ! Nuka Cola® Quantum will be available as a Limited-Edition Metal Collector's Box, featuring a 40-serving Energy Tub and an exclusive Fallout® Shaker Cup!
G Fuel is The Official Energy Drink of Esports® (PRNewsfoto/G Fuel)
"Following total nuclear annihilation…The rebuilding of this great nation of ours may fall to you!" That is why G FUEL is introducing a brand-new item as you roam The Wastelands! It's not just vicious gangs of Raiders that will try and rob you of your belongings, Vault Dweller. Feral Ghouls and Super Mutants are sure to give chase! Keep up your energy, endurance, focus and reaction time with this new shakable energy drink, G FUEL Nuka Cola® Quantum!

In addition to including a special metal Collector's Box, this bundle features an exclusive Fallout® Shaker Cup with a glow-in-the-dark insert.
G FUEL Nuka Cola® Quantum is sugar-free and packed with antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140 mg of caffeine plus proprietary energy and focus-enhancing complexes. Be sure you purify your water for any nasty contaminates and then shake up this fresh concoction of fruits of the past, coconut, lemon & lime, pineapple and berry!
"We know all of the Vault Dwellers out there want to stay energized and refreshed while wandering The Wastelands, so we were excited to bring Nuka Cola Quantum from the Fallout universe to ours," said G FUEL Founder and CEO, Cliff Morgan . "It's been phenomenal working alongside Bethesda Game Studios to create an amazing, stat-boosting new flavor to celebrate 25 years of Fallout !"
Have your bottlecaps ready and strap on your Pip-Boy to pre-order your G FUEL Nuka Cola® Quantum Collector's Box now at GFUEL.com while supplies last!
As The Official Energy Drink of Esports®, G FUEL provides gamers with a performance-driven alternative to standard energy drink products. With an ever-expanding, sugar-free product lineup that includes a powdered Energy Formula, ready-to-drink cans, powdered Hydration Formula and Sparkling Hydration bottles, G FUEL has firmly established itself as the market leader in the gamer energy drink industry.
With over 344,000 5-star Shopper Approved Ratings, a shipping network that spans over 125 countries, a nationwide retail campaign, and a global social media footprint of over 1 billion followers, G FUEL maintains the industry's largest and most passionate community of fans, customers, content creators, and partners. Content creators and partners include the likes of Ninja , Sentinels Esports , Logic , NoisyButters , Luminosity Gaming , PewDiePie , Mikal Bridges , Michael Dickson , Summit1G , xQc , Ghost Gaming, Activision, SEGA of America, Capcom®, Bethesda Game Studios, Warner Bros., VIZ Media, Rare Ltd., Disney, Lucasfilm, Sony Pictures, The Tetris Company, and BANDAI NAMCO Entertainment Inc.
Join the movement today at GFUEL.com and follow us on social media @GFuelEnergy.
Press Contact:
media@gfuel.com
Distribution and Wholesale Contact:
dluks@gfuel.com
Bethesda Game Studios is the award-winning development team known around the world for its ground-breaking work on The Elder Scrolls series and the Fallout series. Creators of The Elder Scrolls IV: Oblivion®, the 2006 'Game of the Year'; Fallout® 3 , the 2008 'Game of the Year'; The Elder Scrolls V: Skyrim® , the 2011 'Game of the Year'; Fallout® 4 , the winner of more than 200 "Best Of" awards including the 2016 BAFTA and 2016 D.I.C.E. Game of the Year; and Fallout Shelter™ , the award-winning mobile game with more than 100 million users. Bethesda Game Studios has earned its reputation as one of the industry's most respected and accomplished game development studios. For more information on Bethesda Game Studios, visit www.bethesdagamestudios.com .
Pre-order your G FUEL Nuka Cola® Quantum Collector's Box at GFUEL.com while supplies last!
Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/g-fuel-celebrates-25-years-of-fallout-with-new-flavor-g-fuel-nuka-cola-quantum-301640950.html
SOURCE G Fuel
News Provided by PR Newswire via QuoteMedia

Video Game Tournament Winner Reaches 92M+ Profit to Win Venture Valley Tournament and Take Home $2500 Cash Prize
– The business battles were fierce this past Friday night when almost 100 student entrepreneurs took part in the Venture Valley video game tournament held at University of Arizona's FORGE at Roy Place in Tucson . In a FORGE event, University of Arizona FORGE partnered with Venture Valley a fast-paced multiplayer business simulation PC and mobile game from The Singleton Foundation for Financial Literacy and Entrepreneurship . The event also featured the U of A Venture Expo, showcasing student businesses, products, and prototypes.

Almost 100 players from the University of Arizona , Pima Community College , and Cochise Community College played Venture Valley , where they took on the role of an entrepreneur and put their business skills to the test against each other. The competition was fierce as the students vied to make the most profit. Walking away with the grand prize of $2500 was Oliver Stoner-German , who grew his in-game revenue to $92,827,930 . Travis Gramm won a second prize of $1000 by building businesses worth $76,072,040 . Twelve other students won part of the total $5000 in cash giveaways and prizes.
"As part of our quest to bring entrepreneurship opportunities to our students, we partnered with the Venture Valley mobile and PC game as it encompasses what we teach on a daily basis," said Paul Valdez , Program Manager, FORGE Student Venture Pathways. "All of our students had a blast playing the game and walked away from the competition with a real sense of all of the factors and intricacies involved in being an entrepreneur."
Venture Valley features both competitive esports-style multiplayer play and a single-player campaign with 35 unique missions, giving students both a fun outlet to compete with friends in positive ways and practice entrepreneurship and personal financial skills on their own. Budding entrepreneurs get to experience the highs and lows of being their own boss but need to keep in mind that along with success comes rivals. Venture Valley is available for free (no in-app purchases or ads) on mobile (iOS and Android) and PC (via Steam).
"Seeing students' enthusiastic responses to playing the game was exciting. Watching them come up with spur of the moment business and marketing strategies to out-earn each other was exactly what we pictured when we created the Venture Valley game," said Roger Hector , Executive Producer of Venture Valley . "We got great feedback from the students on how our game really put their entrepreneurial learnings to the test in a fun, risk-free environment."
Venture Valley is a free (no in-app purchases or ads) PC and mobile (iOS and Android) game. The game is a project of the Singleton Foundation for Financial Literacy and Entrepreneurship, a nonprofit with the mission of making financial competence fun and engaging for everyone by using the power of entertainment to capture attention, create change, promote entrepreneurship, and to inspire individual achievement. https://venturevalleygame.com
FORGE (Finding Opportunities and Resources to Grow Entrepreneurs) is a unique entrepreneurial community that combines startup acceleration alongside experiential student and community education. FORGE programs provide entrepreneurial education, mentoring, coaching, exposure to the venturing process, and readiness assessment tools. FORGE maintains an entrepreneurial resource hub in downtown Tucson, Arizona , and several locations on the University of Arizona campus and throughout the state. Learn more at forge.arizona.edu
Contacts
Susan Lusty | Venture Valley Game | 346123@email4pr.com
Lori Mezoff | Venture Valley Game | 346123@email4pr.com
Erika Mitnik | FORGE | 346123@email4pr.com
Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/venture-valley-makes-university-of-arizona-forge-students-virtual-millionaires-in-its-pc-and-mobile-game-301641885.html
SOURCE Singleton Foundation
News Provided by PR Newswire via QuoteMedia

Reinvigorating and repurposing the tedious daily travels, KDrive intends to become the bright and brilliant successor of mobility apps featuring web3 drive-to-earn concept with GameFiSocialFi elements.

In this mostly automatable and virtual day and age, the demand and desire for daily physical travel are experiencing a significant decline. " Tedious ", " redundant " and sometimes " pointless " can probably encapsulate the feelings of many modern fellows – " Why go out when you can just stay put? ". In response to this, KDrive introduces a novel activity motivator aiming to challenge that way of thinking and to show users what it means to "make the most" of a seemingly trivial routine of most people's day.

Within the ecosystem of KDrive, users are entitled to a number of fascinating in-app features:
NFTs system
The offered range of NFTs can be differentiated according to their rate of profit. Each line possesses certain qualities that directly affects how much users can expect to earn and, consently, their retail price difference. The option for staking is available to users in the demo version, which facilitates the use of strategic buying and saving to achieve the optimal profit. Additionally, there is a possibility for users to create and market their own NFTs to render alternative revenues.
Demo version
Users can anticipate in the demo version sophisticated 3D graphics with most of the aforementioned features, promising a great overview of the ecosystem, though the earning aspect is to be available in the official app release. This is to ensure the smooth operation and tackle heads-on any issues before the official launch to guarantee the best possible experience for the users.
Project legitimacy
A mindful project checking all the boxes for security: SAFU-contracted, KYC-checked and properly audited the best of respective agencies.
Marketing scheme
To ensure the growth of its publicity and community awareness, the project has embarked on several global marketing campaigns and is planning to implement more in future's time, including:
PRE-SALE
PRE-LAUNCH
POST-LAUNCH
Presale on Pinksale: From 12 October 2022 02:00 (UTC) to 14 October 2022 14:00 (UTC)
Social Media
Twitter: https://twitter.com/kdrivetoken
Telegram: https://t.me/kdrivetoken
Website: https://kdrive.io/
Docs: https://docs.kdrive.io
Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/kdrive-launches-an-application-that-combines-drive-to-earn-and-gamefi-to-optimize-income-for-everyone-301641772.html
SOURCE KDrive
News Provided by PR Newswire via QuoteMedia

'Critical Core' is an innovative and interactive game designed to inspire social confidence and build self-esteem for neurodiverse adolescents
Game to Grow a non-profit organization dedicated to the use of games for therapeutic, educational, and community growth, released Critical Core this Fall, a first-of-its-kind, tabletop RPG (role-playing game) designed specifically for children and young adults on the autism spectrum, as well as those with ADHD and other learning and processing differences.
Critical Core by Game to Grow
Game to Grow Co-Founders Adam Davis and Adam Johns , known endearingly in the mental health space as 'The Adams ,' have spent over a decade exploring and developing modalities around game-based therapy, facilitating group gaming sessions designed to combat isolation and build confidence in kids. Critical Core was designed to offer an encouraging space for kids to grow relationship skills and creative problem solving. After officially launching their non-profit via crowdfunding in 2017, Game to Grow partnered with Hong Kong -based DentsuMB – a creative agency with an emphasis on social good – to ideate and develop Critical Core . The game was also developed in collaboration with pediatric occupational therapist Dr. Virginia Spielmann (Executive Director of The Star Institute for Sensory Processing ) and the ICDL (Interdisciplinary Council for Developmental Learning).

"Before starting Game to Grow, we held drop-in groups for kids to play games like Dungeons & Dragons , which was a big inspiration for Critical Core, " says Adam Davis , who holds a master's degree in education and utilized his training in drama therapy to develop this unique game-based model. "Our approach has never been about addressing any kind of 'deficit,' but rather creating a space where kids can flourish socially on their own terms."
To better prepare facilitators of therapeutic gaming sessions, Game to Grow offers comprehensive training on their specific methodologies and best practices, including on-demand workshops and webinars tailored for mental health professionals and educators who utilize gaming in their practice. A knowledgeable team of therapists, psychologists, and autistics advised the Game to Grow team throughout the development stages to ensure that Critical Core met its primary therapeutic goals in building social confidence, frustration tolerance, emotional resilience, and caring for others, all while rolling dice and having fun.
"We create an intrinsically appreciated environment for socialization," says Co-Founder Adam Johns , Licensed Marriage and Family Therapist. "The gameplay and structure of Critical Core (along with the training processes) are rooted in positivity and flexibility. We create an environment where players can make mistakes without feeling ostracized from the group, and gameplay can be tailored and adapted to best suit each individual's unique needs."
Critical Core was originally launched on Kickstarter in 2019, fully funded in 8 hours, and backed by 3,157 backers from around the world. Hundreds more have pre-ordered physical kits through BackerKit, and over 500 individuals have purchased the digital version of Critical Core . As part of the Kickstarter, supporters could purchase "Good Cause" copies to be donated to hospitals, clinics, schools, or other sites. Over 500 donated copies will be delivered at no cost.
The tabletop game will include physical components like cards, dice, tokens, and maps. As the majority of group sessions have been held virtually in recent years, the organization looks forward to sharing tactile components that will elevate the gaming experience, especially as in-person group sessions begin to return.
"The most satisfying thing has been witnessing the connections these kids have made with each other as a result of this community," says Adam Davis , "particularly for those who have struggled to cultivate meaningful friendships in school or extracurricular activities. While traditional developmental therapy does a great job in teaching 'social skills,' our goal has been to give kids the opportunity to apply those skills and improve upon them in a safe, welcoming environment."
The tabletop edition of Critical Core is now available for purchase. For more information on Game to Grow and Critical Core , visit gametogrow.org and criticalcore.org . Those interested in supporting the organization can donate and learn about other ways to contribute at gametogrow.org/support/ .
Media Contact:
Segal Communications
346086@email4pr.com
818.523.8581
Game to Grow
Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/therapeutic-role-playing-game-critical-core-empowers-youth-301641576.html
SOURCE Game to Grow
News Provided by PR Newswire via QuoteMedia

Essence makeup a buzzy range of affordable and fun-to-use cosmetics, is thrilled to announce its debut in the gaming space with its first activation on global streaming platform Twitch.
essence makeup Taps into Cosplay Community with First Twitch Activation
To further expand its digital presence and reach new audiences, essence has joined forces with leading full-service strategic marketing agency Ader and Twitch streamer and creator Emiru to host a namesake cosplay contest that will stream live on the platform on Tuesday, October 25 . Designed to foster creativity and community, the contest will feature categories of different cosplays in which fans submit their photos via Reddit and are judged by Emiru and a panel of other top Twitch streamers for a chance to win $30,000 in prizes.

"At its core, essence is fun makeup for fun people, and what's more fun than cosplay?" said Jill Krakowski , Chief Marketing Officer at Cosnova, Inc. "Knowing many of our consumers are in the gaming space, we've been exploring different ways to get involved. Social media has been pivotal in growing essence and as the ultimate social platform for gamers, we feel Twitch offers an opportunity to connect with the gaming community in a way that resonates with the brand."
essence, which is widely known for its viral Lash Princess Mascara, continues to generate significant growth, increased market share, and record-breaking sales performance at key retailers each quarter largely due to its evolving digital strategy. Building on the success essence has seen on platforms such as TikTok and Flip, gaming is a natural next step for the brand, whose audience is primarily Gen Z.
"essence's fun-spirited brand ethos is a great fit for an audience immersed in and connected through play," said Shini Reddy Wark, Chief Growth Officer, Ader. "We're excited to produce this unique and interactive experience that enables a natural and meaningful connection between essence and the gaming community. Gaming is a perfect venue for the individuality and expression that essence provokes."
To attract participants and viewers, Emiru and essence will both be engaging in a series of promotional activities leading up to the event including social posts, livestreams, and short form content.
Participants can submit entries on Emiru's Reddit community at reddit.com/r/emiru until October 23, 2022 , at 11:59pm PT . Winners will be announced during the Twitch livestream on twitch.tv/emiru on October 25, 2022 .
About essence makeup
essence cosmetics provides user-friendly and affordable makeup options that bring joy to the often serious world of beauty. Beauty doesn't have to cost a lot, and essence proves everyday that excellent quality and innovation is not a question of price. essence's range of color cosmetics are majority manufactured in Europe with ingredients that comply with the strict standards of the European Union Cosmetics Directive and United States FDA. Products are 100% cruelty-free as well as vegan, paraben-free, gluten-free and alcohol-free as often as possible. For further information on essence makeup, visit essencemakeup.com.
About Cosnova Beauty
cosnova Beauty with headquarters in Sulzbach, Germany is a family-owned company founded by Christina Oster-Daum and Javier González in 2002. At the end of the fiscal year 2021, cosnova Beauty had around 650 employees around the world. Meanwhile, its cosmetic brands essence and CATRICE are sold in over 80 countries in Europe , North and South America , the Middle East , Asia , Oceania and Africa . The company's customers include drugstores, food retailers, department stores, perfumeries and fashion chains as well as various online trade partners. In addition, essence and CATRICE are also each represented with their own online stores
About Ader
Ader is a full-service, strategic marketing agency activating publishers and endemic brands in gaming including Amazon, Samsung, Activision Blizzard, Hershey's, Sega, Epic Games, and Warner Bros. Founded in 2015, Ader understands the complexity and opportunity of the evolving industry – the creators, the communities, the platforms – and facilitates intelligent collaboration through Consulting, Campaign, Live, Event, Produced, Experiential and Metaverse solutions, capabilities and services. Ader is a sister company to NRG, an integrated media company, and highest viewed esports organization in the world, with competitive esports teams including SF Shock and NRG Valorant, and O&O media properties Full Squad Gaming. For more information on Ader, visit www.adergaming.com .

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/essence-makeup-taps-into-cosplay-community-with-first-twitch-activation-301640800.html
SOURCE essence makeup
News Provided by PR Newswire via QuoteMedia

Investing News Network websites or approved third-party tools use cookies. Please refer to the  cookie policy for collected data, privacy and GDPR compliance. By continuing to browse the site, you agree to our use of cookies. 

source

Leave a Reply