Influencers: Driving the Future of Affiliate Marketing for Financial Services – American Bankers Association
Fight phishing with free, ready-made resources
Free ABA Frontline Compliance Training course to effectively promote the benefits of Bank On
Help foster diversity and inclusion in your bank with new online training courses.
Reference Guide to Regulatory Compliance — updated annually
Read the Guide
How's your bank helping your customers and community?
Share the Story
Updated Safe Banking for Seniors toolkit includes new videos warning against scams
ACCESS THE TOOLKIT
More banks & fintechs today are relying on influencers to find new customers via affiliate marketing (also known as “performance marketing”), where brands pay only for new customers delivered by influencer partners. But exactly how effective is this channel?
Through this research paper, you’ll be able to identify the gaps, challenges, and opportunities of partnering with influencers for affiliate marketing.
This is a must-read for financial marketers that are using affiliate marketing for customer acquisition, and those that aren’t yet but are looking to get buy-in from executive stakeholders.
Share this page on Twitter
Share this page on Facebook
Share this page on Linkedin
Share this page by Email
1120 Connecticut Ave NWWashington, DC 20036
Connect With Us
Follow ABA on Twitter
Follow ABA on Facebook
Follow ABA on Linkedin
Follow ABA on YouTube
Follow ABA on Instagram
Follow ABA on Email Bulletins
© 2022 American Bankers Association