October 11, 2024

Triple-layered ad fraud protection for brands, agencies and ad networks TrafficGuard has inked a new agreement with RavenTrack, an online gaming affiliate.
TrafficGuard and RavenTrack have formed a new partnership to help betting brands and advertisers spend less on affiliate marketing by avoiding fraud. To that end, TrafficGuard will leverage its full-funnel multipoint Affiliate Protection Product to analyze end-users engagement, intent and propensity. As a result, the company will provide brands with a transparent view of their advertising activities, which they can use to boost their returns.
TrafficGuard’s affiliate product is equipped with customized filters that help makes sure affiliates do not overstep operators’ terms and conditions.  As per the current deal, TrafficGuard’s solution will be integrated into RavenTrack, thus helping brands and advertisers who use their software get optimized results.
The new deal comes in response to the massive growth online gambling and sports betting has experienced. Currently, estimates believe that about a quarter of the global population likes to wager on sports in a market that may yield as much as $127 billion a year by 2025.
Affiliate marketing is a strategy that many brands use to quickly grow their customer base. However, the aforementioned growth has created a very competitive market that has, unfortunately, become the home of many scammers. And it is TrafficGuard’s purpose to prevent exactly these scams. The solution is able to stop many types of invalid traffic, including anonymized traffic, cookie stuffing and domain spoofing.
Matt Sutton, TrafficGuard’s chief executive, noted that the huge boost the iGaming industry experienced amid the pandemic allowed many “bad actors” to join the fray. However, TrafficGuard is there to put a stop to this and is more than willing to mitigate the damage by the fraudulent activities.
Through our Affiliate Prevention and integration into RavenTrack, we want to enable the brands and advertisers using their market-leading software to get their optimized and accurate ROAS with the right data, at the right time.
Sutton noted that TrafficGuard’s solutions exist to help affiliate platforms such as RavenTrack deliver positive business outcomes to their customers.
Adam Rowley, RavenTrack’s managing director, added that his company acknowledges the need for accurate tracking. Because of that, his team is delighted to join forces with TrafficGuard and further boost the quality of RavenTrack’s products.
Our clients already reap the rewards of our fraud prevention tracking, and the partnership between RavenTrack and TrafficGuard will see our customers benefit from TrafficGuard’s premier expertise across ad networks, especially supporting customers in the global gaming and sports betting arenas, thereby helping us further our mission of ensuring the best possible performance for our customers.
TrafficGuard recently unveiled a similar solution for social media. TrafficGuard Social is aimed at eliminating fraud from platforms such as Facebook. The solution will roll out in 2023 and will expand to cover the most popular social media platforms.
Angel has a passion for all forms of writing, be it fiction or nonfiction. His curious nature gives him an ace up his sleeve when researching a new topic. Angel’s thirst for knowledge, paired with adaptability, always helps him find his way around.
Your email address will not be published.







PandaScore, a leading supplier of esports and data solutions, has introduced its improved Widget product. Widget 2.0 is part of the company’s continuous efforts to remain at the forefront of esports data and betting solutions and to provide partner businesses with the insight and technological springboard to continue delivering excellent experiences to fans from all […]
Staff members of online gambling operators in the Philippines have been arrested for their involvement with prostitution rings. POGOs Caught with Prostitutes Over the course of the past month, three raids were carried out by the National Bureau of Investigation on prostitution dens that provide services to staff members of the Philippine Gaming Offshore Operators […]
MGM agrees to compensate victims of the 2017 Las Vegas mass shooting. Between $735 million and $800 million to be paid in 2020. Gaming and hospitality providers urged to bolster security measures. After a lengthy legal process, renowned casino operator MGM Resorts International has finally agreed to a financial settlement with most of the survivors […]
Police departments in the United States have recently ramped up their efforts to crack down on illegal gambling operations in the country. Thanks to these recent crackdowns, there are now significantly fewer gambling operations. Other people may eventually move in to fill the void left behind by the illegal gambling kingpins but it will definitely […]
Haven Gaming LLC feeling strong about a Danville casino project The Midwest lacks a high-quality casino resort, the company believes Gambling demand grows despite falling results   Haven Gaming LLC is pushing boldly ahead with a new elite casino resort in Danville. The company hopes to establish a new elite casino resort in the area. […]
Indiana to welcome first mobile betting sportsbook with Rush Street Interactive RSI is teaming up with French Lick Resort for digital wagering The Indiana Gaming Commission yet to approve the welcome bonus Rush Street Interactive has teamed up with French Lick Resort and applied for a mobile betting license in Indiana. The Indiana Gaming Commission […]
WoW Beta available to Blizzard employees No confirmation for a public/closed beta made yet Blizzard are ensuring that the game will hold up well at launch date More news to follow soon, says community manager Bornakk World of Warcraft’s Classic Beta is already happening, but unfortunately, it’s limited to Blizzard employees only, a new blue […]
Playtech ventures into Swiss gambling market with Swiss Casinos Group. Playtech to offer games and supporting software to the casino operator. Amended Swiss gambling law locks out unauthorized international gaming companies. On Thursday, London-listed gaming technology provider Playtech officially launched its first live casino offering in Switzerland. This venture was made possible through a partnership […]
On September 1, retails sports betting debuted in Indiana and since then a lot of anticipation has built up with regards to mobile sports betting. Well, beginning October 3, sports bettors in Indiana will finally be able to place bets on their favorite sports and teams. On Wednesday, September 15, the Indiana Gaming Commission announced […]
Get the latest gambling industry news delivered straight to your inbox.
The fast-growing iGaming solutions provider, Soft2Bet, announced a senior leadership appointment Tuesday. Yoel Zuckerberg Joins Soft2Bet The company revealed it hired Yoel Zuckerberg to serve as chief product officer. In his new position with Soft2Bet, he will play a pivotal role in strengthening the company’s presence within the growing iGaming market. Moreover, he will oversee the development of Soft2Bet’s leading innovative […]
Leading iGaming software provider EveryMatrix announced that its sports betting solution, OddsMatrix, has just surpassed €1 billion in turnover. The milestone was reached on September 9 this year. OddsMatrix Had a Turnover of More than €1B in September EveryMatrix pointed out that last year, OddsMatrix’s annual turnover sat at a little bit under €1 billion. […]
Award-winning, Business-to-Business multi-product gaming provider and aggregator Relax Gaming has released Dream Drop Diamonds, a much-anticipated slot that continues the successful Dream Drop series. The fresh addition to the gaming studio’s fast-growing progressive jackpot slots gives players the chance to win mouth-watering prizes. The game features the mesmerizing Diamond Collection prizes that are capped at […]
NuxGame, a leading iGaming software provider, has penned an agreement with Optimove, a revolutionary customer-led customer relationship management (CRM) platform. Through this deal, the former company seeks to improve its one-to-one marketing potential. NuxGame Employs Optimove’s Services The partnership with Optimove will allow NuxGame’s partnering operators to better connect with their players via personalized messages […]
Provider of gaming equipment for land-based and digital casinos Everi Holdings is expanding beyond the casino gaming industry with the acquisition of Venuetize. Aligned with the Capital Allocation Strategy The acquisition of Venuetize will expand Everi Holdings’ total addressable market for the first time outside of the casino gaming industry, while assets of the mobile-first […]
Blue Guru Games, the gaming studio that embodies a passion for spirituality, mythology, and history reflected in all games have released a new slot. The new game is called Reel Big Fish and it is dedicated to all fishermen, new or seasoned, with a passion for daylight fishing or an interest in Wii Fishing at […]
After its fiscal ministries considered issuing a 1% tax on betting turnover in the country at the end of April, Italy announced it would raise its retail and online betting revenue taxes at the end of October. According to the country’s fresh sports betting decree, the new tax raise will not also bring along the […]
Cyprus-headquartered international sports betting company Parimatch has expanded its esports footprint through a deal with 00Nation, an emerging esports organization. This has provided the operator with exclusive rights to the 00Nation brand. 00Nation Welcomes Parimatch as a Partner Esports have cemented their position as one of the fastest-growing verticals in the contemporary betting market. Because […]
Despite being illegal in India, online gambling is increasingly popular among locals. Some brands are so popular that they are being advertised on official TV channels, in breach of the country’s rules. As a result, India’s Ministry of Information and Broadcasting has once again asked media companies to block such content. India’s Ministry of Information […]
The Responsible Gambling Council (RGC), a body dedicated to reducing gambling risks through innovation, awareness and improved safeguards, has teamed up with the marketing and research association thinktv to launch a new iGaming public education campaign. RGC Launches a New PSA The new initiative is RGC’s response to the popularization of iGaming in the province […]
Play’n GO, an iGaming developer describing itself as “the best gaming entertainment supplier there is,” will star in the Global Gaming Expo in Las Vegas. The company hopes to use the event as a means to expand its footprint in North America. Play’n GO Will Share Its Story Play’n GO made its first foray into […]
Ainsworth Game Technology, a leading gaming solutions supplier, has strengthened its financial team with the promotion of Lynn Mah. The latter will serve the renowned provider as its new chief financial officer. Mah to Replace Ludski as CFO Lynn Mah’s tenure at Ainsworth will officially begin at the beginning of the next year. Starting January […]
Leading online gaming content publisher Yggdrasil has partnered with Infinity Reels creator ReelPlay for the release of a fresh Bad Dingo slot. The new game features a mystical theme and incorporates Yggdrasil’s popular Gigablox game mechanic along with the advanced GATI technology.   Arctic Sorcerer Gigablox Metrics Overview Reels: 6 Rows: 5 Paylines: 50 RTP: 96.2% […]
Ontario’s Alcohol and Gaming Commission (AGCO) recently issued nine more one-year iGaming licenses. The move aims to introduce more competition to a highly lucrative market previously dominated by offshore companies that now operate in somewhat of a gray area. Three Companies Shared the Licenses Seven of the nine new brands debuting in the Canadian province […]
Clicky

source

About Author