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Published October 2, 2022, 10:56 AM
by MB Business
The Philippines’ giant home retailer continues to expand its physical store presence nationwide and successfully launched its 80th milestone store in Calapan City, Oriental Mindoro, on September 30, 2022.
Wilcon Depot Calapan is its first branch in Oriental Mindoro province and the 42nd location in the Luzon region. The 80th milestone store in Calapan City is the company’s 7th store to open this year after successfully launching Wilcon Depot Mayamot, Antipolo City; Wilcon Depot Gapan, Nueva Ecija; Wilcon Depot Lemery, Batangas; Wilcon Home Essentials Tagaytay City; Wilcon Depot Bantay, Ilocos Sur; and Wilcon Depot  Abucay, Bataan.
One-stop home improvement store for Calapeños
The newly-opened milestone store has a total selling area of over 7,000 square meters carrying the wide product selection that Wilcon offers ranging from Tiles, Sanitarywares, Plumbing, Furniture, Home Interior, Building Materials, Hardware, Electrical, Appliances, and other DIY items.
Strategically located in the capital city of Oriental Mindoro, home shoppers can visit Wilcon Depot Calapan at Sityo Highway Putingtubig, Calapan City, Oriental Mindoro.
Calapan City serves as the region’s administrative center and is also the center of commerce, industry, transport, communication, religious activities, and education in the entire province of Oriental Mindoro.
With the city’s great potential for the development of big business opportunities in real estate and tourism, Wilcon seeks to serve a huge demand for home improvement and construction supplies in the community. 
Milestone store opening celebration
The launching of Wilcon Depot Calapan milestone store started with a motorcade along the nearby barangays and was joined by numerous valued suppliers and industry partners.
The store was officially opened during a ribbon-cutting ceremony. It was graced by Wilcon Depot President and CEO Lorraine Belo-Cincochan and industry partners, together with the provincial government officials of Oriental Mindoro.
“We are thrilled to celebrate the opening of our 80th milestone store here in Calapan City, Oriental Mindoro, our first-ever branch in the province. Reaching this momentous milestone brings in an exciting opportunity to provide our products and services to more homeowners and builders who wants to start their journey in building big ideas for their home and making better spaces for better lives with us,” Wilcon Depot President and CEO, Lorraine Belo-Cincochan, said during the grand launch.
Product offerings and services
Wilcon Depot Calapan offers limitless home and building products and solutions. Discover the various exclusive brands and in-house brands like GROHE and KOHLER Sanitarywares, FRANKE Kitchen Systems, POZZI Bathroom Solutions, Sanitarywares, Whirlpool Bathtubs, Ceramics, and Shower Enclosures, ARISTON Water Heaters, GEBERIT Monolith Puro, MACROAIR HVLS Fans, RUBI Tile Cutter, and REHAU Premium PPR pipes.
Premium quality Italian tile brands such as NOVABELL, ENERGIE KER, GARDENIA, IMOLA, HERBERIA, OPERA, CASTELVETRO, KERADOM, NAXOS, DOM, and VERSACE alongside with Spanish tile brands ALCALAGRES, GRESPANIA, ROCERSA, CIFRE, EMIGRES, KEROS, TESANY, ONIX, OSET, VITACER, GRUPO HALCON, MYR, ECO CERAMICA, and ETILES are showcased in their Tile Studio.
Asian tile brands are also available like ARTE, SOL, LOLA, HUANQIU, VERONA, PICASSO, ROMAN, MULIA, KIA, CHINA NATURAL GRANITE, BASEL, SAIGRES, and GEMMA.
HERITAGE and NOBIZZI Furniture and HEIM Home Interior, Furniture, and Decor are exhibited at the Home Living Showroom. The Appliance, Kitchen, Lighting section displays HAMDEN Kitchen Appliances, KAZE Ceiling Fans and Air conditioners, and ALPHALUX Lighting Solutions.
HOMEBASICS and INTERDESIGN Housewares, BIRKE faucets and Bathroom Accessories, SEFA Specialty Bathroom Faucets, Bathroom Accessories, Shower Heads, and Kitchen Organizers, SUNCRUST BBQ Grills, LANDJACK Bicycles, CROWN and PRUSSIA Kitchen Sink QUARTEX Quartz Kitchen Sink, ELECTRON Generators, DIRECT HARDWARE, TRUPER Tools, P.TECH Builder’s Aid and Quartz Stone, FOREST Wood Products, Woodland flooring, IGLOO and RUBBERMAID coolers, UNITED SOLUTIONS Outdoor trash bins, and SOLUTHERM PPR pipes and 304 stainless Steel Pipe Fittings are displayed in the DIY Section of the store.
Wilcon Depot Calapan also provides the utmost customer satisfaction. It has redefined the home and building shopping experience through its Design Hub, Home Living Showroom, Tile Studio, and Architects, Builders, Contractors, Designers, and Engineers (ABCDE) Lounge, including their value-added services such as ample free parking spaces, reliable delivery service, and tile cutting service.
Excellent customer shopping experience
For a bigger and better home shopping experience, valued customers can also shop online at Wilcon by visiting shop.wilcon.com.ph. Shop for all-around home needs and have your items delivered right to your doorsteps or choose to pick-up in store. Online store customers can conveniently pay with their credit card, debit card, BancNet, and GCash.
To ensure a safe and convenient shopping environment in all Wilcon stores, the company continuously prioritizes the implementation of safety protocols for the health and well-being of employees and valued customers. Wilcon also offers Browse, Call, and Collect or Deliver, and Wilcon Virtual Tour services to complement the in-store shopping experience. In addition, Wilcon provides contactless payment options like bank transfers, GCash, PayMaya, Instapay, PesoNet, WeChat, and Alipay for customers’ convenience.
Loyalty is more rewarding with the new My Wilcon App. The newly improved My Wilcon App offers members-exclusive promos, delightful deals, and allows Wilcon customers to earn and check their points and convert their purchases to rewards after signing up. My Wilcon App is free for download at the Google Play Store and App Store.
Homeowners and builders can also enjoy a more personalized and immersive shopping experience with its Virtual Reality Store Experience. The Wilcon VR Store Experience can take its customers into a new world of retail home shopping like never before. It is an interactive 360° VR experiential tour that will let customers discover the limitless product assortment and get a full overview of every product that Wilcon Depot offers. Discover the Wilcon VR Store Experience at https://wilcon.com.ph/vrstoreexperience/.
Store expansion plans
Wilcon now has 18 branches in Metro Manila and 62 stores in key cities and municipalities of Luzon, Visayas, and Mindanao, wherein 71 are depot stores and 9 are home essentials stores.
Before the year ends, Wilcon Depot plans to open three more retail stores in Bauang, La Union; Paniqui, Tarlac; and San Jose City, Nueva Ecija.
Every store opening is part of its #FlyingHighTo100 store expansion campaign, wherein the company aims to have 100 operating stores nationwide by 2025, barring any unexpected external factors.
The company continuously strives to improve and provide high-quality products and customer experience to its valued shoppers nationwide. The 80th milestone store represents Wilcon’s relentless efforts and commitment to providing its valued customers a more convenient and better home shopping experience and fulfilling its aspiration to be part of every Filipino’s journey to build, improve, and refine homes for a more sustainable and comfortable life.
Start creating better spaces for better lives with Wilcon Depot and shop daily at its newest store from 8:00 AM to 7:00 PM. Visit Wilcon Depot Calapan at Sityo Highway Putingtubig, Calapan City, Oriental Mindoro.
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