June 17, 2024

Another factor to consider in addition to location, location, location when investing in commercial real estate is barriers to entry.
While location is extremely important to the long-term success of any real estate investment, consider barriers to entry a top criteria as well for how much you might pay for a property. 
Examples include:
Legislative. City governments vote to limit car dealerships expanding into town.
• Limited commercial zoned land. A shopping center is surrounded by residential neighborhoods.
• Frontage visibility. Properties with exposure to main travel arteries always command higher rents than those just one block off of the main arteries.
Steve Massell, Massell Commercial Real Estate, The Georgia 100

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