June 17, 2024

Signing out of account, Standby…
Memes are here to stay. Brands are growing engagement with well-timed meme-marketing strategies.
The so-called “creator economy” spans a hugely diverse field with products including dance videos on TikTok, crocheted doilies on Etsy and eye-popping memes on iFunny. It is becoming a formidable force. In 2021 alone, the creator economy raised a record $1.3 billion in funding, underscoring the investment community’s vote of confidence in its future. Fast forward to 2022, and memes are clearly no longer just for laughs.
The sector’s trailblazers — behemoths like Meta and more specialized entertainment tech players like FunCorp, whose team I was privileged to join in 2021 — were fortunate to be at the forefront of many industry changes, including the explosion of memes into pop culture.
Related: The Secret to Building Brand Devotion is Not a Loyalty Program. Here’s What Customer’s Really Want.
Innovative players across industries are harnessing their power to build communities and inspire strong sentiment around their brand for the benefit of the business. Here are some exciting new ways in which memes can help you achieve your strategic objectives, both as they relate to your customers and your teams:
Related: How to Use Memes To Transform Your Marketing Strategy
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