SOCIAL media sensation LadBaby first hit in the internet back in 2016.
But who is LadBaby and how did he become famous? From using a toolbox lunches to sausage rolls – here's everything you need to know.
Mark Hoyle, also known as LadBaby is a blogger, author, YouTuber and social media personality.
He was born on April 12, 1987, in Nottingham, England.
Before he became an internet sensation, he previously worked as a graphic designer in London.
He's also an entrepreneur and the inventor of the toolbox lunchbox.
In 2018 he was crowned Celebrity Dad of the Year beating the likes of Prince William and Liam Payne.
The name LadBaby first hit the internet back in 2016 – when he created a social media blog named "LadBaby" to reflect the fact he was a lad who was becoming a dad.
Whilst his wife was pregnant with their first child, Mark began to document his day-to-day life as a first-time parent – sharing practical parenting tips to save parents both time and money.
After the success of his first video, which followed Mark's rush to replace his son's lunchbox with a toolbox, things moved quickly and the internet loved him.
From then on, parents worldwide resonated with LadBaby's YouTube videos – and the family quickly shot to fame.
As of 2022, LadBaby currently has a staggering 1.8 million subscribers on his YouTube channel – LadBaby.
On TikTok the couples account ladbabyoffical has an impressive 3.4 million followers.
And it doesn't stop there – on Facebook, LadBaby has 5.6 million dedicated followers who interact with his content and on Instagram, a further 1.6 million.
Meaning this much-loved couple have amassed an eye-watering 12 million fans over all social media platforms.
It’s not only the digital world they’ve taken by storm, LadBaby has achieved what only The Beatles and the Spice Girls have done before them – gaining four consecutive Christmas No.1 singles.
In 2018, the Hoyle couple released their charity single, a parody cover of Starship's 1985 single "We Built This City" – but in true comedic LadBaby style, amended lyrics had a sausage roll theme with the refrain being changed to "We Built This City on Sausage Rolls".
In 2019, the sausage roll theme continued and the couple then released a single entitled "I Love Sausage Rolls", a parody cover of Alan Merrill's "I Love Rock 'n' Roll".
The song became the Christmas number one, beating the likes of Stormzy, Lewis Capaldi and Dua Lipa – and spent one week in the top 40.
In 2020, the couple once again announced their new Christmas single entitled "Don't Stop Me Eatin", a parody cover of "Don't Stop Believin'" by Journey – which beat the likes of Russ Abbot, Justin Bieber, The Lewisham & Greenwich NHS Choir and Liam Gallagher to the top spot.
On 21 December 2020, LadBaby released an additional duet version of "Don't Stop Me Eatin'", which featured Ronan Keating performing the song with 'LadBabyMum' Roxanne Hoyle – and the single was a huge hit once again.
On 24 December 2021, LadBaby secured their fourth Christmas No.1 in a row with their latest song "Sausage Rolls For Everyone".
For four years, all the proceeds from the couples Christmas victories have gone to the Trussel Trust – a charity that works to end the need for food banks in the United Kingdom.
LadBaby's net worth was estimated at a whopping £1.2 million in 2021.
Mark Hoyle has been married to his wife Roxanne since 2015 – after the pair eloped to Las Vegas.
She is also a blogger and YouTuber who goes by the name LadBabyMum.
She was previously an amateur UK free diver a passionate world traveller – that is until she too became a social media phenomenon alongside her husband.
In 2021, Roxanne released a collaboration with the popular online clothing range, In the Style – which aims to help women of all shapes and sizes feel amazing about their bodies with a range in sizes from 6 to 28.
In 2022, Roxanne launched her latest In The Style collection – exclusively with George at Asda.
Her In The Style ranges are always record breaking – with each collection selling out in record-time.
Mark and Roxanne share two sons, Phoenix Forest, born in 2016, and Kobe Notts, born in 2018.
The family are now reported to reside in their new family home in Hemel Hempstead.
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