June 19, 2024

Global consulting firm launches Middle East Disruption Index to examine the impact of disruption – defined as the forces that displace businesses, markets, and operating models on organisations
United Arab Emirates: A majority of executives in the United Arab Emirates and Kingdom of Saudi Arabia (78%) are confident in their company’s ability to withstand disruptive forces. Despite this, more than three quarters (71%) believe the frequency of disruptive forces will continue at the same pace or even increase over the next two to three years. This is according to the AlixPartners 2022 Middle East Disruption Index that surveyed CEOs and executive leaders in the UAE and KSA to examine their top business concerns and the impact of disruption on their organizations.
Over 70% of executives stated their company was extremely effective in responding to disruptive forces in new or evolving competition or business models, regulation, policy or geopolitics, data and security, and environmental and social concerns.
“Governments in the region, particularly UAE and KSA, are at the forefront of innovation, and exhibit pace, agility, foresight, and an action-oriented approach to navigate the challenges ahead. This lead-by-example model at the highest level sends a clear and encouraging message to businesses in the region to constantly pre-empt, adapt and even become the disruptors in their respective industries and sectors,” said Simon Freakley, CEO, AlixPartners.
The survey highlighted how nearly 3 in 4 executives in the UAE and KSA (72%) are also struggling to determine which disruption forces to prioritize. Business executives outlined three key areas of greatest concern:
“With unprecedented challenges in the recent years, and the pace at which disruptive forces continue to impact businesses today, means leaders can no longer wait-and-see. The best-performing companies disrupt and reinvent themselves on a continual and ongoing basis. Businesses have to take control of their future, or someone else will,” added Gabriel Chahine, Middle East Lead, AlixPartners.
AlixPartners has pinpointed four key pillars to address disruption effectively, based on its over 40 years’ experience in helping clients manage disruption locally and globally.

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