Becoming an affiliate may seem like the most straightforward thing in the world: after all, what’s so complicated about posting a few links on your website and then watching the money roll in? However, while it is indeed easy to set up an affiliate account, it can be hard to master it and take full advantage of the tools you’re given.
The best benefit of affiliate marketing in comparison with other types of digital advertising is that it requires fewer touch-ups and is one of the most “passive” ways to make money online. Once you set up and fine-tune your affiliate links, banners, and widgets, you can forget about them for a year or two, letting them rack up profits for you in the background.
We have asked our friends at Changelly to share with us their expert tips on how to increase affiliate revenue. Changelly has been working with cryptocurrencies for over six years and operates an ecosystem of crypto-related services, including an instant exchange and a beginner-friendly full-featured trading platform.
There are three main challenges when it comes to making money as an affiliate:
All three of these are equally important for increasing your affiliate income. For example, huge audiences and top-tier banner placement aren’t worth much if you’re working with a platform that makes it impossible to get payouts or that has low commission rates. Not to mention, if you’re advertising a bad product or service, your audience may turn away from you. You should always thoroughly research companies you plan on becoming an affiliate of.
Sometimes, earning more as an affiliate can be as easy as finding an affiliate partner that does payouts in crypto or your national fiat currency — that way, you won’t have to worry about bank/PayPal fees and fiat conversion rates.
Not all affiliate programs are equal: although small companies usually tend to offer higher rates to entice big platforms and influencers to work with them, they’re tougher to advertise and have limited resources. In other words, there may not be much growth potential. However, bigger affiliate programs are often less personal, whereas smaller ones can be willing to negotiate higher commission rates for long-standing partners and affiliates with high traffic.
Don’t be afraid to join multiple affiliate programs at the same time, but be careful not to oversaturate your page with partnered content and advertisements — that can annoy your audience.
Once you’ve decided which programs you want to join, it’s time to get the most out of your time with them. Here are five tips from Changelly on how to make more money as an affiliate marketer.
Tip 1: Try out the platform or product you’re advertising
This is the first thing you should do when you join (or are planning to join) a new affiliate program — familiarize yourself with not only the company you want to advertise but also their actual product. The more you learn about it, the easier it will be to plan out your affiliate campaign.
Humans aren’t stupid: even if you write a promo post in your style by your own hand, they can often tell when your opinions aren’t genuine. That’s why it’s so important to actually try the product or service you’re introducing your audience to. A review based on your personal experience may not be as favorable as the one written by your partner’s PR team, but genuine opinions matter a lot more than empty, uninformed praise.
After all, your audience checks out your page because they’re interested in either you, your product or your opinions. So, the more genuine your suggestion to use the service you’re an affiliate of sounds, the more likely they are to click your affiliate link and/or banner.
Tip 2: Research your audience
Does your audience react better to native, non-intrusive ads like links, or do bright, attention-grabbing banners bring better results? Which areas of your page do visitors usually look at the most? What parts of the world the majority of your traffic comes from, and are there any advertising trends in those specific countries?
While all of these questions apply to digital advertising in general, they are also very important for affiliate marketing. Optimization is key if you want to increase your affiliate income: sometimes it takes as little as changing the color and the placement of the banners you use to double your profit.
Most affiliate programs nowadays offer customizable tools — for example, Changelly gives affiliate partners the ability to customize widgets and buttons and to request personalized banners.
Tip 3: Look for ways to improve your platform and/or content
This one is a given: the bigger your audience, the more people there will be to click on your affiliate links, banners, and buttons and use your widgets. Additionally, having more high-quality traffic can net you an increase in commission rates and even new lucrative partnership offers.
There are many ways to attract new users to your website and platform. If you want some personalized tips, you can contact one of the Changelly affiliate managers via affiliate@changelly.com.
Tip 4: Don’t put all your eggs in one basket
This tip applies to increasing both your audience and conversion rates. Don’t be afraid to shake things up a little from time to time: try creating a new type of content, writing about a different topic, and so on.
You can try exploring other platforms — for instance, creating an account on a social media platform you haven’t used before or starting an email subscription service if you don’t already have one. It’s always a good idea to try and reach new audiences if you have time and resources for it.
The more diverse your audience is, the less likely you are to hit a “wall” in terms of growth or even face a decline in traffic and affiliate income.
This tip applies to the way you manage your affiliate campaign, too. For example, even if banners are the best fit for your type of platform, give low-investment tools such as referral links a try. Even if they aren’t as successful at getting you clicks as your preferred tool, they can still provide a considerable increase in profit.
Most affiliate platforms nowadays offer their partners access to more than one tool — for example, Changelly allows you to take advantage of banners, referral links, widgets, and buttons. Additionally, you can also choose to install the Changelly API on your website. Combining different tools in a manner that’s optimal for your platform is the best way to maximize your affiliate income.
Tip 5: Don’t be afraid to ask for advice
Although affiliate marketing may seem like one of the most straightforward and easy ways of earning a passive income, in reality, it takes a lot of trial and error to master and perfect. No matter whether you’re new to it or have been joining affiliate programs for years, there still may be things that you are yet to learn.
Most platforms have helpful affiliate managers who can not only assist you with setting up your campaign but also give personalized tips on how to grow your platform, increase your CTR, and much more. Do not hesitate to contact them — they’re there to help you.
If you have any questions about the Changelly affiliate program or just want to chat about digital marketing, contact affiliate@changelly.com.
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