March 23, 2023

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At the peak of the popularity of the internet—back when it was still new for everyone—one of the things that caught the world by storm was affiliate marketing. Here is the internet that revolutionized the way people spend their time on their computers, and now also comes a new and innovative way people are given advertisements, as well as a new way of consuming it for the consumer’s end.
Although the industry has changed a lot since then, impacting the once “gold mine” of affiliate marketing, marketplaces for affiliates like still offer competitive compensation plans for those who can provide proper affiliate marketing services.
If you are new to this, or someone familiar with it for quite some time now, how do you find the best worldwide programs for affiliate marketing? Here are some tips.
Are you planning to stream yourself while gaming? Or are you more of a commentary type of vlog? What is the topic of your online presence—are you talking about tech, music, movies, or are you out there teaching a skill?
Regardless of what your niche, interest, or content focus may be, it is important to remember to have whatever you will promote to be in line with your content. This is to ensure that you can attract the right audience and increase your chances of conversion.
For example, if you are streaming games or making tech content, it wouldn’t make sense for you to promote kitchenware on your handles. In the same way, a cooking YouTube channel may not be an effective affiliate for gaming headphones.
There are usually two ways an affiliate marketer can partner with a company or a brand. One is to reach out to them, laying down your online following (this gives them the confidence that you can deliver results), and maybe even a short overview of how you would promote their products (will you make social media posts? Include the items on your live streams?).
The other way is to just get your affiliate link and have people buy the item using your link—it can be as simple as that. However, unless you have a very strong following, doing this blindly this way may not yield desirable results. Sometimes, time may pass and no one would buy using your link.
If you have enough followers on your social media handles, chances that brands would come to you with an offer is very likely. Usually, they would either offer a straight up fixed amount for you to promote them on your contingent (a video or a social media post, or both), or you would be given an affiliate link where you can get a commission for everyone that signs up or buys using your customized link.
In some cases, it is a combination of both—a fixed amount if offered, plus the promise of a cut for every sale that will be closed through your link. In a lot of cases, rules of social media platforms require users to disclose any affiliate partnership with any brand.
The affiliate marketing industry’s story is a really interesting one. It had its highs of highs, and it also saw a really low time. Now, with the rise of more activities being done online, and with the growth of social media and the streaming industry, affiliate marketing saw its comeback. Only time can tell where this money-earning industry can be taken further.
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