Affiliate Program Trends 5 Things to Know Right Now – The European Business Review
Affiliate marketing is a popular promotion strategy used by many companies. Affiliate marketing is a popular promotion strategy that many companies use. Affiliate marketing spending in the US alone will reach $ 8.2 billion by 2022, according to data provided by Statista. And if you compare with the data 10 years ago, this is three times more. It can be extremely effective. However, this requires offering users something new and interesting. Therefore, we will tell you about the trends in affiliate marketing that will allow you to stand out from the competition in 2020.
In 2020, experts predict an increase in the use of queries without screen interaction by up to 30%. The share of voice searches will increase. Given this circumstance, an affiliate marketing strategy should also include appropriate SEO optimization activities. It is worth adding longer and more specific queries.
68% of Americans listen to audio content on the Internet. That’s 192 million people. Compared to 2009, the average listening time for online audio has more than doubled. A number of factors contribute to this trend. In particular, the emergence of many cool programs and high-quality smart speakers. Thanks to them, creating and delivering micro-audio content has become easier.
A feature of audio content is a lower level of user engagement compared to the video. Therefore, it is important to be able to attract attention. In the context of affiliate marketing, audio content can be implemented as podcasts. 55% of Americans listen to them. You can add a note to the podcast with an interactive affiliate link.
Video is an actively growing content format. As the availability of high-quality Internet increases, users turn to it more and more often. This is supported by research:
Therefore, adding this content format to your affiliate marketing strategy is extremely relevant. The business needs to find the right affiliates. Examples, are YouTube users, vloggers, TikTok influencers, Instagram Stories, SmartMoneyMatch investments, and/or Facebook Live influencers, Facebook group admins, and others. You can also post videos on your website and blog.
Possible roller types:
The creation of video content requires preliminary preparation. Provide your partner with product information. Especially if it is new or specific. It is also recommended that you provide product samples so that the partner can properly present it to the audience.
This format works no matter what your business is. It can be a product, service, or info-product. With it, you can easily convey the value of your purchase to consumers. Therefore, it doesn’t matter if you sell cosmetics or a course on how to start an online store, it will be relevant to you.
The ease of the checkout process is a strong deciding factor. Therefore, the user interface needs to be constantly improved. It is also important to remember CRM tools the trends. The active use of mobile devices determines the urgent need for appropriate adaptation of sites and applications. Particular attention should be paid to the following points:
According to a study by an Australian company, 15% of marketers say more than half of their sales come from mobile channels. Experts predict the trend will build up in the future. In particular, due to the improvement of mobile devices, as well as the availability and quality of the Internet.
In affiliate marketing, it is extremely important to create a positive image. This is impossible to achieve if your content contains typos.
Artificial intelligence is an extremely voluminous and scalable thing. It covers various areas of human activity, which allows the application of technology in any area. Affiliate marketing is no exception.
The main advantage of using artificial intelligence is the ability to automate many tasks. Technology makes them faster and more efficient than humans. Artificial intelligence is capable of performing many actions instead of employees. Working time is saved. Businesses can devote it to more important like using inside sales software to accomplish different deals inside the office with increased functionality.
Also, artificial intelligence works great with data. First, he knows how to collect them on his own. Moreover, it is possible to obtain specific information automatically. By collecting data about user behavior, artificial intelligence is able to analyze it and provide clear recommendations.
Possibilities of use in affiliate marketing:
Affiliate marketing is an effective promotion solution. That is why it is in demand. Companies today need to figure out how to stand out from the competition. The above trends are what will grab attention in 2020. Therefore, by incorporating them into your own affiliate marketing strategy, you will definitely increase the effectiveness of your campaign.
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