March 1, 2024

Location, location, location. Over my 35 years’ of experience, I have seen time and again the old adage “location, location, location” play out in spades. Buying land in the path of growth allows an investor to get in and likely realize long-term high profits when exiting.
“Commercial Corners Create Cash” almost always holds true, even when road takings and widenings occur. Savvy buyers might follow where the nationals go (Starbucks, Publix, Walmart, etc.) as they do extensive research and forecasting. Sometimes they err, but usually the surrounding land increases substantially in value and often creates barriers to entry for competition.
Steve Massell, Massell Commercial Real Estate, The Georgia 100
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