February 24, 2024

As a busy mom, wife, and business owner, Elena Cardone knows the struggle of balancing it all. Wife to successful entrepreneur Grant Cardone, Elena has taken her piece of the business and created a place for women to find community with like-minded women.
Elena Cardone
Elena offers two essential programs for women to participate in 10x Ladies and Build an Empire mastermind. Elena feels there are these four key pillars you need to learn about when building an empire.
Planning for the life you want and reverse engineering those results is imperative to start. What is the kind of lifestyle that you are looking for? To avoid being overworked and burning out, you need to plan carefully to ensure you get the support you need to build your business the way that you envision your life to be.
Business and finance
This section addresses making money and smashing through sales plateaus and ceilings. Mindset around having money is essential and the confidence to create that financial lifestyle you desire.
Monitoring statistics and key performance indicators in business will help you achieve higher sales levels and profitability. Knowing what to monitor and benchmark against will help you build an empire.
Relationships and networking are essential to building a business, and knowing how to leverage those relationships is key to success. Learning how to make your team and get the support you need in your business is fundamental.
Give up the idea that you need to do everything and delegate others to help you. You don’t need to be a superhero and do all things.
People need to know you are in business, so you need to market to them. A good marketing plan focused on growing your business is vital. The marketing and scaling efforts bring in the paying customers, while good money management skills ensure you stay in business.
Follow those you can learn from and listen to their advice. These mentors have paved a path for you and are willing to help you along the way, so take advantage of those opportunities where they are sharing their knowledge and experience with you.
Nothing good comes easy in business, so it’s necessary to do the work. It can be much work building a business, but the reward is when things are running smoothly, and you have built a business that fits in with the lifestyle you desire.
Trust your instinct and when you see red flags, investigate. Don’t be afraid of what you’ll find because it will allow you to course-correct if you’re on the wrong path.
The bottom line is that running a business can be overwhelming at times, but the right plan and support system in place can help reduce overwhelm and burnout.
Melissa Houston, CPA is the founder of The Fractional CFO Agency where she helps successful business owners increase their profit margins so that they keep more money in their pocket and increase their net worth.
The opinions expressed in this article are not intended to replace any professional or expert accounting and/or tax advice whatsoever. 


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