February 24, 2024

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For many, school can be a fairly plain experience – but not for those of Bryggeriet Gymnasium, a High School in Malmo that specialises in skateboarding. With their own indoor skatepark and classroom visits from Tony Hawk, it’s a truly incredible story of how a historic Scandinavian city has embraced the modern world of skateboarding.
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A remarkable series of changes across YouTube, Instagram and TikTok were sparked by Beeban Kidron’s ‘children’s code.’ And she’s not finished. 
Baroness Beeban Kidron
Source: 5Rights Foundation

Internet companies have for years been a source of embarrassment for regulators. Government-appointed agencies tasked with keeping digital markets equitable have, mostly, let tech giants acquire whatever they want — data, rivals, promising startups — to grow into digital monoliths. That laissez faire approach is starting to change. In 2022 the British government will be one of the first in the world to force companies to cut back on the spread of harmful content or face big fines. The Federal Trade Commission, newly led by Lina Khan, has warned it could unwind mergers. The U.K. did just that in November with the purchase of Giphy by Meta Platforms Inc. (formerly known as Facebook), a first for Big Tech.
There’s a spark giving fresh momentum to all this action. It came in September 2021 when a statutory code of practice called the Age Appropriate Design Code came into force in the U.K. It imposed 15 standards on all internet companies to make their services safer for children. Spearheaded by Beeban Kidron, a former filmmaker and a member of the U.K. Parliament’s House of Lords, it has quickly become one of the most impactful pieces of legislation ever to target technology firms.

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