June 13, 2024

California lawmakers will debate a law Tuesday meant to require internet companies to design programs and apps for kids in ways that protect their privacy.
Why it matters: If the bill passes in California, many other states are likely to adopt similar measures, as happened with the state's last online privacy law.
Details: The California proposal resembles new rules passed last year in the U.K. that govern how tech firms can target kids with push notifications, messaging controls and other features.
What they're saying: "Like so many parents, I grapple with how challenging it is to shield our kids from the harmful content and experiences they’ll encounter online," Democratic assembly member Buffy Wicks, a co-sponsor of the bill, said in a statement to Axios.
Be smart: In recent years, the U.K. and Europe have led the world in tightening privacy rules with measures like the General Data Protection Regulation (GDPR). California has led the U.S. online privacy push with the CCPA.
The big picture: In the absence of a uniform national online privacy code, CCPA set the de facto standard in the U.S., and many states followed suit with their own versions.
The bottom line: Congress' failure to pass a national privacy law means something similar is likely to happen with the new childrens' rules.

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