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Story by
James Cook
September 24, 2022
By now, every business owner, regardless of the size of the business, realises how important it is to stand out online. Most businesses have moved online, and competition is stronger and tighter than ever. Customers are not left out as they’ve also learned to tap into the ease provided by online businesses.
In fact, 2020 saw over two billion people purchasing goods and services online. Hence, the need for your business profile to stand out online cannot be overemphasised.
But how do you do it? How does one make their business profile unique among hundreds and thousands of competitors?
This article will provide some effective guidelines on how businesses can raise their profile online and stand out from the crowd.
This is one of the most important steps in building your online profile. It’s futile to put your business in the faces of an uninterested crowd. This will only drain your finances without any reasonable return on investment.
Before you begin to build your online business profile, know and understand who your target audience is. Get an insight into their thoughts and the best way to communicate with them. This helps improve brand awareness and makes your business stand out from its competition.
Researching your business competition does not make you a bad person – it only makes you a smart and strategic business owner. Investigate what worked for your competition while building their online profile. This will help you avoid the mistakes they made and assist you in making better choices.
Now that you’re aware of your target audience and have insight into the competition, it’s time to put your business out there in front of your potential customers.
Influencer marketing is one solid way to do this. With information about your target market, you can easily research the best influencer to market your brand. Influencers tend to have loyal followers who trust their recommendations and patronise your business.
Your website is one place where prospects, leads, and clients can check your business out. Creating a website should be a priority while putting in the effort to raise your business profile online.
After your website has been successfully created, the next step is ensuring it is optimised for SEO. Content you put on the site should carry keywords that rank your site high in SERPs.
Link-building is another way to optimise your website for SEO. It is the process of acquiring links to your website from other websites. Acquiring backlinks from high-quality websites can help drive traffic to your site and ensure that it ranks higher in search engine results. There are link-building services available online to help your business effectively leverage this opportunity.
Social media is one of the best platforms to push your business. Over 4.26 billion people were using social media worldwide last year, and this is expected to increase to almost six billion by 2027.
The information provided by the research on your target audience will show you which of the many social media platforms fits your business. In fact, there’s no better way to raise your online profile than social media.
Note that consistency is key to creating a following and getting exposure on social media. Also, ensure that you use the same pictures, company descriptions, and contact information across your social media platforms, so people are confident that they’re following the right pages.
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