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COMMENTARY
Rather than pay for an ad, this is known as earned media—and its authenticity is what makes it so incredibly effective.
September 15, 2022 at 09:31 AM
3 minute read
We all know that word of mouth is the ultimate form of advertising. What you might not know is that this is a powerful public relations technique, one of many ways to get your business’ or law firm’s name out to your target audience without paying. Rather than pay for an ad, this is known as earned media—and its authenticity is what makes it so incredibly effective.
These days, word of mouth has transitioned into the digital sphere. In 2022, word of mouth presents itself in all sorts of ways. Comments on a LinkedIn thread regarding your latest corporate transaction, a TikTok video taken at a developer’s groundbreaking, or an Instagram post about a New York law firm opening in South Florida.

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